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Marketing teams are under mounting pressure to deliver results on shrinking budgets, as economic uncertainty continues to put budgets under scrutiny. So, how can marketers prove the value of spending, especially on brand building, when leadership wants fast, low-cost wins? In the latest edition of Marketing Week’s webinar series The Lowdown, editor-in-chief Russell Parsons was joined by Jo McClintock, vice-president of brand and marketing at Trainline, Matt Knight, commercial director of Laithwaites Wine and Dan Roche, CMO of Workbooks CRM, to discuss how marketers can unlock more investment in brand. Here are some of the key takeaways. 1. Be hypothesis-led…

AI-generated code is no doubt changing how software is built, but it’s also introducing new security challenges. More than 50% of organizations encounter security issues with AI-produced code sometimes or frequently, according to a late 2023 survey by developer security platform Synk. For Endor Labs, that opportunity proved alluring enough that it chose to change course somewhat. Endor started off helping companies secure their open source package dependencies — in fact, it even raised a $70 million Series A round just two years ago to grow its developer pipeline governance service. But the startup’s co-founders, Varun Badhwar and Dimitri Stiliadis, saw…

In the latest development of a five-year long journey, Google has abandoned plans to introduce a third-party cookie opt-out option for users. Google has abandoned plans to introduce a new standalone button that would allow Chrome users to manage third-party cookie preferences, in a reversal of its long-running strategy to phase out the tracking technology. Announced in a blog post by vice-president of Google’s Privacy Sandbox, Anthony Chavez, the tech giant confirmed on Tuesday (22 April) that it will stick with its current cookie settings system and will not introduce the user choice prompt originally announced in July 2024. “We’ve…

Check out the companies making headlines before the bell: Boeing — The aerospace stock rose more than 5% after the company reported a narrower loss for the first quarter . Boeing said it had a net loss of $31 million in the first quarter, improving on the $355 million loss in the same period last year. Excluding items, the loss of 49 cents per share was better than the $1.18 loss expected by analysts, according to FactSet. CEO Kelly Ortberg said the company will ask the Federal Aviation Administration to approve increased production of 737 Max jets. Tesla — The…

Following a successful round of Agency feedback, from Awin’s partner agency CEO’s, founders and directors in November 2024, we are pleased to announce the launch of our Awin Agency Advisory Board (AAAB) in January 2025.  The board is designed to take council from the knowledge of senior Agency stakeholders, to share insights, give feedback and discuss key industry challenges facing Agency businesses.  Members of the Awin Agency Advisory Board will also have exclusive access to the following benefits:  AAAB Roundtable meeting to directly feed into future product releases and help drive change across a range of industry topics, with…

A Harlem grandmother long known as a neighborhood businesswoman and community leader was fatally struck in the head by a stray bullet when she went to check on her grandson and was caught in crossfire between rival gunmen, police said Wednesday. Excenia Mette, 61, was in Tamara’s Beauty Bar, a salon on Lenox Ave. near W. 113th St., when she heard a loud argument between two groups about 10:20 p.m. on Tuesday, cops said. The salon is on the first floor of the apartment building where Mette lived. Excenia Mette, 61. (Family Handout) Thinking her grandson was outside, Mette called…

The Bitcoin startup space is not an easy landscape to survive in and few have captured the spirit of decentralization as authentically as Hodl Hodl. Founded by self-proclaimed “paranoid crypto anarchists” in 2017, Hodl Hodl has steadfastly remained a beacon of Bitcoin’s original promise: freedom, sovereignty, and anonymity. At the helm of this rebellious yet refreshingly straightforward enterprise is Anna, Hodl Hodl’s CEO, who rose through the ranks after starting as an intern volunteer for the Baltic Honeybadger conference. Her journey encapsulates the essence of Bitcoin itself: bold, unconventional, and empowering. Anna’s Bitcoin story began modestly enough during her university…

Bitcoin exchange-traded funds (ETFs) in the U.S. just had their biggest day of inflows in nearly three months, and investors are loving it. According to data from Farside Investors, U.S.-listed Bitcoin ETFs brought in $381.3 million on April 21, and $912.7 million on April 22. Bitcoin ETFs stats That’s the biggest single-day inflow since January 17, 2025 when they pulled in over $1 billion. That was briefly after bitcoin started trading above $100,000. ARK 21Shares Bitcoin ETF (ARKB) was the top performer with $267.1 million. Fidelity’s Wise Origin Bitcoin Fund (FBTC) was close behind with $253.8 million. Grayscale’s products —…

Hong Kong CNN  —  If the idea of robots taking on humans in a road race conjures dystopian images of android athletic supremacy, then fear not, for now at least. More than 20 two-legged robots competed in the world’s first humanoid half-marathon in China on Saturday, and – though technologically impressive – they were far from outrunning their human masters over the long distance. Teams from several companies and universities took part in the race, a showcase of China’s advances on humanoid technology as it plays catch-up with the US, which still boasts the more sophisticated models. And the chief…

On the second night of Global ThinkTank we will host a spectacular 25th Anniversary Gala—an unforgettable evening filled with celebration, reflection, and excitement for the future.  A Night to Remember  It’s a night of connection and joy, all set against the backdrop of a beautiful resort in Vilamoura. This gala dinner is more than a celebration, it’s a testament to our legacy and the promising horizons to come.   What to Expect  The theme of this year will shortly be revealed, but we will let you in on a sneak peek. Imagine an underwater wonderland, a mesmerizing display of shimmering oceanic elegance. Mystical…