Altenar has reinforced its footprint in Italy’s regulated sports betting sector through a new agreement with IsibetPro Srl, adding further depth to its recent expansion moves. The partnership highlights Altenar’s commitment to strengthening local collaborations while delivering innovative sportsbook solutions tailored for the Italian market.
IsibetPro Srl, known for its management and distribution of gaming services across both retail and digital channels, has established itself as a familiar operator in Italy and beyond. Through the deal, the company will adopt Altenar’s sportsbook technology, gaining access to an array of advanced tools designed to elevate player engagement and operational efficiency.
New Omnichannel Integration
The collaboration enables IsibetPro Srl to integrate Altenar’s real-time odds, HD-quality graphical displays, and fully customisable user interface. In addition, the operator will benefit from 24/7 personalised streaming, multi-channel support, and a reporting and odds management platform tailored for smooth operation.
For Altenar, the partnership demonstrates its role as a provider of “best-in-class” technology, aimed at supporting growth for operators while raising overall industry standards. Francesco Papallo, Regional Director at Altenar, said: “We are excited to collaborate with IsibetPro Srl, they are a solid tech company that are well rooted in the Italian market.
“Together we aim to deliver a high-level product that stands out for quality, security and performance.”
The enthusiasm was echoed by IsibetPro’s leadership. Romano Biondi, CEO of IsibetPro Srl, stated: “The partnership with Altenar allows us to take another significant leap to further our offering with a cutting-edge sportsbook platform and a wide range of high-performance data feeds.
“Through this collaboration, we can grow our sports betting product and strengthen our service network across the territory.”
Recent Feature Expansion in Italy
The partnership builds on Altenar’s recent introduction of its Early Payout feature to Italian operators, a promotion that had already gained popularity in other regulated markets. The tool allows bets to be settled as wins under specific conditions even before the conclusion of a match, providing players with added value and operators with a competitive edge.
In football, for example, wagers placed on the ‘1X2’ market are paid out as soon as a selected team establishes a 2-0 lead, regardless of the eventual outcome. Similar mechanics apply across other sports: 17 points ahead in American football, 20 points in NBA basketball (18 in other leagues), two sets ahead in five-set tennis matches, five runs in baseball, or three goals in ice hockey.
This flexibility ensures operators can customise the promotion, deciding which markets and events to include, while also applying it to both single bets and multiples. The feature can be highlighted with front-end labels to help users easily identify which games are eligible.
Practical examples have already emerged from Italy’s Serie A season. In April, Inter fans would have been paid out early when their team went 2-0 up against Parma, even though the match later ended in a 2-2 draw. In another case, Milan’s comeback from 0-2 down to 3-2 against Lecce in March would have triggered payouts both ways—rewarding backers of an early home win and those who supported the away side.
Player Engagement and Market Impact
While such promotions may result in more frequent payouts, Altenar has pointed to data showing that the Early Payout system increases long-term engagement, strengthens customer loyalty, and contributes to higher revenues. The feature also serves as a marketing advantage, allowing operators to differentiate themselves in a competitive landscape like Italy.
Francesco Papallo emphasized the importance of this addition to the company’s local offering: “We are delighted to be able to offer our Early Payout promotion as an important upgrade to our sportsbook solution in Italy. This has proved to be a popular feature in other markets around the world and we have now completed the development work needed to be able to offer it to our clients in Italy.
“Early Payout has clear benefits for both operators and players. For the user, the promotion acts as insurance on their bet should their chosen team take an early lead, while the enhanced engagement and player satisfaction benefits operators in the long term.”
Together, Altenar’s new partnership with IsibetPro Srl and the rollout of Early Payout underscore the company’s dual strategy of innovating with fresh sportsbook features while cementing alliances with established Italian operators. This approach is designed not only to enhance betting services for players but also to reinforce Altenar’s role in shaping Italy’s dynamic iGaming market.
Source:
Altenar secures omnichannel partnership with IsibetPro Srl in Italy, europeangaming.eu, September 15, 2025.
