Jack Dorsey’s company Block is making another big move to make Bitcoin part of everyday commerce.
Its payments arm, Square, has launched a new service called Square Bitcoin, where U.S. businesses can accept bitcoin payments, convert sales into bitcoin and manage their holdings from the same platform they use to process card payments and track sales.
The new tools are designed to make using Bitcoin as easy as using a credit card, and bring Bitcoin to Main Street. For the first year, sellers will pay no processing fees when accepting bitcoin.
“We’re making Bitcoin payments as seamless as card payments while giving small businesses access to financial management tools that, until now, have been exclusive to the largest corporations,” said Miles Suter, Head of Bitcoin Product at Block.
“Square is uniquely positioned to make Bitcoin everyday money, not just a store of value — while also helping sellers future-proof their operations.”
The new platform has three main features: Bitcoin Payments, Bitcoin Conversions and a built-in Bitcoin Wallet.
Bitcoin Payments allows sellers to accept bitcoin at the point of sale with no fees for the first year.
Bitcoin Conversions allows them to convert up to 50% of their daily card sales into bitcoin.
The Bitcoin Wallet lets users buy, sell, hold and withdraw bitcoin within the Square Dashboard alongside their regular business finances.
The rollout is part of Square’s effort to make bitcoin more accessible and useful in daily transactions. Bitcoin payments will go live for U.S. sellers on November 10, 2025, with conversions available nationwide. The only exception is New York where regulatory restrictions apply.
This follows a pilot program launched in 2024 which gave early participants the opportunity to convert 1% to 10% of their earnings into bitcoin, resulting in accumulation of 142 BTC through automatic conversions — proof, Square says, of growing interest among small business owners.
Square says the new system is designed for local businesses that want to diversify their finances and attract tech-savvy customers. For many of them, bitcoin has been too complicated or expensive to use.
“With adoption and utility growing, Bitcoin continues to become a larger portion of everyday commerce,” the company said. Between 2024 and 2026, the number of Americans using digital assets for payments is expected to grow 82%, according to eMarketer.
Square’s report mentions Joe Carlo, owner of Pink Owl Coffee in California, who was an early adopter.
“By using Bitcoin Conversions in beta, we’ve built a strong financial reserve for Pink Owl over the past two years,” Joe says. “Now, with Bitcoin payments, we’re able to serve our customers in more ways while boosting Bitcoin education and more actively participating in the bitcoin economy.”
Square Bitcoin is part of Block’s broader Bitcoin ecosystem, which already includes Cash App’s Bitcoin trading, the Bitkey self-custody wallet, and Proto, its Bitcoin mining division.
Spiral, Block’s open-source arm, continues to fund projects to make Bitcoin a tool for economic empowerment.
Since Square Banking launched in 2021, Block has been working to combine payments, savings and financing tools for small businesses. Square Bitcoin now adds digital currency to that mix, so sellers can manage both fiat and bitcoin in one place.
