Rumble, the video-streaming and live-video service much loved for pushing the boundaries of free speech and giving creators the freedom to be themselves, is taking a major leap into the wild world of Bitcoin.
It has announced the launch of an exciting new tipping feature that allows its 51 million users to send money to their favorite creators using bitcoin and stablecoins.
CEO Chris Pavloski announced the update at the Plan B Forum in Lugano, Switzerland, where he appeared alongside Tether’s CEO Paolo Ardoino.
“Right now, we’re in the testing phase,” Chris Pavloski said at the event. “We’re going to start rolling that out alongside Tether here in the coming weeks – will keep you all posted.” He also made it clear that the goal is to “create a new way for creators to receive tips in a secure, decentralized manner.
The partnership with Tether is another stepping stone for digital platforms moving over to more decentralized payment systems and shunning traditional ways of revenue generation, including ad-based models.
Rumble claims this new move will give creators even more power over their income and cut out middlemen and unnecessary fees.
The bitcoin tipping feature is still in its testing phase but is set to be made live on the platform by early to mid-December.
Once up and running, viewers will be able to send bitcoin tips to the creators they love, all in a faster and more cost-effective way than the old methods.
The end result will likely be creator payments that are super-efficient, particularly for those with global followings who have to deal with slow and pricey bank transfers all the time.
According to Tether’s CEO Paolo Ardoino, the partnership with Rumble represents more than just a business move—it’s part of a broader effort to empower digital creators globally.
“Bitcoin and stablecoins can serve not only part of the population that is very dear to Tether—that is the emerging markets population—but also in the primary economy like the United States,” Ardoino said.
“You can actually find use cases for Bitcoin and stablecoins that really are going to empower creators, and bring them the security of the fact that they will not be debanked for what they say.”
Rumble’s integration of bitcoin tipping adds a new layer to its growing suite of creator monetization tools. The platform already allows revenue generation through ads and subscriptions, and the new feature is designed to give creators even more flexibility in how they earn.
Bitcoin tipping also opens the door for a global audience to participate without transactional barriers. Digital currencies transcend national borders, making it easier for fans to support creators anywhere in the world.
The feature is being developed in collaboration with digital assets payments firm MoonPay, which is helping Rumble build its own digital wallet.
Known as the Rumble Wallet, it will allow users to manage their digital assets directly on the platform. This aligns with Rumble’s vision of becoming a fully digital-asset-integrated ecosystem for creators and viewers alike.
Rumble’s commitment to Bitcoin goes beyond tipping. The company adopted a bitcoin treasury strategy in 2023 and has been steadily increasing its holdings. Earlier this year, it purchased $17.1 million worth of bitcoin, bringing its total to around $25 million as of the end of Q2.
