DDC Enterprise, a consumer brand and e-commerce company with operations in the U.S. and China, has launched a big plan to make bitcoin (BTC) a key part of its financial strategy.
The company just bought 21 BTC as the first step in a plan to buy up to 5,000 BTC over the next 3 years.
The move was announced in a press release and a letter to shareholders by DDC’s founder, chairwoman and CEO Norma Chu.
The 21 BTC, worth around $2.28 million at current prices, was bought through a share exchange. DDC issued 254,333 class A ordinary shares.
“We are fully committed to ensuring the success of this strategy, which aligns with our vision to drive long-term value for our shareholders,” said Norma Chu. “Today marks a pivotal moment in DDC’s evolution.”
Chu is the first female founder and CEO of a U.S.-listed public company to lead a bitcoin-only treasury strategy. DDC is one of the first companies in its industry to adopt this strategy in such a structured way.
DDC’s plan is being rolled out in phases. The company will buy another 79 BTC soon and will have 100 BTC in the short term.
In the next 6 months, it will buy 500 BTC, and long-term, it expects to build a 5,000 BTC reserve over 36 months.
This phased approach may allow DDC to manage market volatility and take advantage of price movements.
In her recent letter to shareholders, Chu called the bitcoin strategy “a cornerstone of our long-term value creation plan”.
She said bitcoin’s qualities – especially as a hedge against macroeconomic uncertainty and inflation – make it the perfect reserve asset for DDC. She added:
“Bitcoin’s unique properties as a store of value and hedge against macroeconomic uncertainty align perfectly with our vision to diversify reserves and enhance shareholder returns.”
The announcement comes on the back of a record-breaking year for DDC.
In 2024, the company made $37.4 million in revenue—a 33% increase from 2023.
Gross margin improved from 25.0% in 2023 to 28.4% in 2024 due to strategic acquisitions in the U.S. and more efficient operations in China.
As of March 31, 2025 the company had $11.3 million in shareholder equity and $23.6 million in cash, cash equivalents and short-term investments.
This gives DDC the flexibility and credibility to do something as bold as this bitcoin accumulation plan.
DDC’s announcement comes as corporations are getting increasingly interested in adding bitcoin to their balance sheet.
While giants like Strategy have made headlines with large bitcoin purchases, DDC is the first e-commerce company to do so.
The company’s dual presence in China and the U.S. also adds complexity, especially with the different regulatory environments surrounding Bitcoin in each region.
To ensure proper execution, DDC has expanded its treasury and advisory teams to include experts in the bitcoin markets.
The company will use a mix of dollar cost averaging and tactical buying, adjusting purchases based on market conditions.
