Amsterdam-based digital asset service provider Amdax is planning to launch a dedicated bitcoin treasury company and list it on Euronext Amsterdam.
The new company, named AMBTS B.V. (Amsterdam Bitcoin Treasury Strategy), aims to hold 1% of all bitcoin in circulation, which is approximately 210,000 BTC and worth more than $24 billion at current prices.
If successful, AMBTS would be one of the largest institutional bitcoin holders in the world and put the Netherlands on the map as a serious player in digital asset finance.
Amdax, which has been in the digital asset space for over five years, is presenting AMBTS as a standalone company with its own governance and compliance framework.
The treasury is for institutional and high-net-worth investors who want to get exposure to bitcoin through a regulated European structure rather than holding the asset directly.
“With now over 10% of bitcoin supply held by corporations, governments and institutions, we think the time is right to establish a Bitcoin treasury company with the aim of obtaining a listing on Euronext Amsterdam,” said Lucas Wensing, CEO of Amdax.
“This will provide institutional investors with new financial instruments to get exposure to the performance of Bitcoin.”
AMBTS will first raise capital from private investors before going for a full public listing. The proceeds from the early rounds will be used to “make a head start” on the bitcoin accumulation strategy.
Amdax has always been a compliance-focused digital asset services provider. In 2020, it was the first digital asset firm in the Netherlands to register with the Dutch Central Bank (DNB).
Since then, it has expanded into custody, trading, staking, and asset management for private, corporate and institutional clients.
In June 2025, the company was one of the first in Europe to receive a license under the Markets in Crypto-Assets regulation (MiCA), the EU’s new framework for the digital asset industry.
This regulatory approval allowed Amdax to propose a fully transparent and regulated bitcoin treasury company.
The company highlights its robust governance and compliance framework, pointing to independent oversight and audits as part of that. AMBTS will operate independently but will still use Amdax’s expertise and infrastructure.
The goal to own 1% of bitcoin’s total supply sets AMBTS apart from other corporate treasury strategies.
To put that into perspective, 210,000 BTC would put the company alongside — or even ahead of — major institutional bitcoin holders such as Strategy in the U.S. and Japan’s Metaplanet which just passed 18,880 BTC.
Amdax says bitcoin accumulation will happen gradually depending on market conditions and capital raise. By using traditional capital markets the company will grow its bitcoin reserves gradually while growing the value of its shares.
To support its vision, Amdax has also partnered with Custodiex, a UK based custodian known for its strong security measures and regulatory certifications. This partnership will ensure bitcoin holdings are stored under European regulatory standards.
Security is a big selling point for AMBTS especially for investors who are hesitant about the technicalities of digital assets. By listing its treasury on a major European exchange, Amdax will bridge the gap between traditional finance and Bitcoin.
