Describing its Nectar Prices scheme as “truly transformational”, the retailer remains confident it can “outperform the market” on value.
Sainsbury’s claims to be making “really strong progress” against its “ambitious” growth plans, as the retailer looks to increase value perceptions through an investment in price matching and personalisation.
The supermarket reported 4.3% growth in its grocery full year sales, despite a 2.7% decrease in Argos sales. In a call with investors today (17 April) reporting its 2024/25 preliminary results, CEO Simon Roberts claimed Sainsbury’s is in the “strongest value position we’ve ever been in against our major competitors” and expects the business to “continue to outperform the market”.
Roberts said the team has worked on “resetting” the retailer’s “competitive price position”, referencing the group’s £1bn investment in price over the past four years.
