As part of its wider brand platform to tackle gambling stigmas, GambleAware has unveiled an installation symbolising the 85,000 children in Great Britain thought to be experiencing gambling harm.
GambleAware has launched a new campaign highlighting the growing issue of child gambling harm, urging the public to recognise that the negative elements of gambling can affect anyone.
Developed by creative agencies Lucky Generals and Creative Giants, the campaign launched yesterday (16 April) with an installation at Westfield London in White City featuring 85,000 poker chips, each symbolising a child aged 11 to 17 in Great Britain thought to be experiencing gambling harm.
Child gambling harm, as defined by GambleAware, could be something as simple as a child being exposed to gambling adverts too young or as serious as suffering the negative consequences of an adult’s gambling addiction.
