When it comes to signing off on budgets and large-scale activities, Chief Marketing Officers are rarely far from the conversation. Their opinion of the affiliate channel counts, and this year Awin has called on one of the biggest authorities in business and tech to share it.
On Tuesday, April 15, at 15:30 GMT, Nikhil Lai (Senior Analyst, Performance Marketing – Forrester) will join Robert Davinson (Global Head of Content – Awin) for a special webinar outlining the views and uses of the affiliate channel among marketing leaders.
Register for the webinar today.
What to expect
Attendees will pick up valuable lessons on the state of their channel courtesy of macro insights on performance marketing and its investors, delivered by Forrester’s Nikhil Lai.
The analysis will be enriched with data from Awin’s survey with Forrester on over 650 marketing leaders at director level or above, including new insights examining the use of affiliate marketing by region and business size.
The webinar will reveal CMO perspectives on:
The top marketing challenges in 2025
Ways of responding to these challenges
The top marketing objectives that can be supported by affiliates
The affiliate channel’s unique strengths
Will we see affiliate lauded for its ease of management or its ability to drive incremental value? How many of the top marketing objectives can it support? Find out by signing up.
Attendees will also get the chance to ask questions to sense check their strategies and see where they fit in today’s fast-moving landscape.
Why you should register
Following last year’s survey, Awin’s latest collaboration with Forrester provides expert analysis on the affiliate channel and how it is being used in hundreds of organisations.
Applicable to advertisers, publishers, and agencies, the webinar will smash through the misconceptions and myths of what CMOs think about affiliate marketing to provide a true account of their perceptions.
Expect to learn:
The top reasons why organisations invest in affiliate marketing
The top challenges when investing in the affiliate channel
An up-to-date view on the state of performance marketing in 2025
Meet the panel
Nikhil Lai (Senior Analyst, Performance Marketing – Forrester)
Nikhil’s passion for apprehending what “performance” means – now that nearly every channel parades as ‘performance’ and contends with data deprecation – comes from his empathy for performance marketers. He was a performance marketer at GE Digital when the company underwent a frame-breaking digital transformation and then evangelised cross-channel TV advertising and multivariate creative testing for performance marketers.
Nikhil will deliver a concise update on the modern-day performance marketer’s mindset, elaborating on their pain points and main objectives.
Robert Davinson (Global Head of Content – Awin)
Bringing a wealth of affiliate industry knowledge, Robert will present insights from Awin’s research with Forrester to explain why marketing leaders trust affiliate marketing to achieve their goals.
Learn about the challenges faced by those running an affiliate programme, such as working with non-traditional partners, and case studies from advertisers that have managed to overcome them.
