Awin is in celebration mode having won big at the 2025 Performance Marketing Awards, including a third straight victory in Affiliate Network or SaaS of the Year.
The coveted prize for Affiliate Network or SaaS of the Year is both judged and voted for by the performance marketing industry. Awin is extremely proud to retain our record in claiming it every year since the category was adjusted to include SaaS solutions.
With the last 12 months bringing numerous platform enhancements, support for new partner types like brand partnerships and influencers, and our groundbreaking Conversion Protection Initiative, we are delighted to reinstate our position as the leading platform for managed and self-managed programmes.
We are also ecstatic with our awards in other categories. In Best Use of Affiliate Marketing Technology, Currys, Awin, and BrandSwap received the gold prize for meeting ambitious retail media revenue targets by matching advertisers with in-market customers through post-purchase rewards.
Our work with Currys was honoured for a second time in Best Programme Optimisation, where we claimed gold by driving +23% year-on-year revenue growth through improved tracking, strategic expansion, and forward-thinking partnerships.
The full list of award wins:
Gold
Affiliate Network or SaaS of the Year
Awin
Gold
Best Use of Affiliate Marketing Technology
Currys, BrandSwap, and Awin
Gold
Best Affiliate Programme Optimisation
Currys and Awin
Silver
Best Telecoms and Utilities Campaign
EE, Tyviso, and Awin
We’d like to extend our congratulations to all our valued partners in what is very much a shared victory.
It was a pleasure to receive these prizes at London’s stunning Grosvenor House Hotel, where the Performance Marketing Awards celebrated its 19th year of recognising creativity, innovation, and excellence within the UK performance marketing industry.
As pressure on budgets causes more marketing activities to fall under the umbrella of performance, the competition for PMAs gets tougher with every new edition. We are delighted with the continued recognition for Awin and our partners.
