Evolution plans to introduce the first titles from its exclusive Hasbro content partnership at the International Casinos Exhibition Barcelona (ICE) in January 2026. The company will also use the gathering to illustrate its extensive product roadmap for 2026, which includes more than 110 new releases across live and random number generator (RNG) formats.
ICE Barcelona takes place over three days from 19 to 21 January 2026 at Fira Barcelona Gran Via. It is considered the premier trade event for the global gaming sector, bringing together gaming professionals, technology innovators, regulatory representatives, and solution providers from around the world. The schedule combines product showcases, thought leadership, and networking opportunities for attendees across casino, sports betting, lottery, and related verticals. The venue in Barcelona has become the central hub for the industry after previously being held in London.
Evolution’s Showcase and Hasbro Collaboration
At stand #2J30, visitors will have the chance to preview upcoming content from Evolution’s varied portfolio, which includes brands such as Evolution, NetEnt, Red Tiger, Ezugi, Nolimit City, Big Time Gaming, and its recently launched Sneaky Slots division.
A key focus of the company’s presence at ICE is its multi-brand agreement with Hasbro, first announced in 2025. Evolution is developing products that bring well-known Hasbro franchises into both live casino and RNG environments. On display in Barcelona will be initial headline titles tied to that partnership, such as MONOPOLY Filthy Rich, which Evolution describes as its most ambitious live game show yet, MONOPOLY Roulette, which blends the classic board game with traditional roulette mechanics, andGame Night, a live format offering a variety of familiar Hasbro games.
These Hasbro-inspired offerings are the first entries in a broader series of content scheduled for launch during 2026 and in subsequent years.
Product Development and 2026 Roadmap
Beyond the Hasbro titles, the company outlined a strategy for reinforcing distinctive brand identities within its RNG studios. Each label will produce content that aligns with its heritage and creative direction, which Evolution says will create clearer differentiation across its portfolio and foster innovation at each studio.
Part of this development plan includes the next iteration of Evolution Dream Creator. This platform enhancement is set to provide operators with new tools and mechanics for designing and launching exclusive slot games tailored to their audiences.
Across both live and RNG products, Evolution says it expects to release 119 games in 2026. At ICE Barcelona, the firm will feature a curated selection of forthcoming live games from Evolution and Ezugi, as well as new RNG titles from across its brands. The exhibition space will also host Gaming Arts terminals highlighting Divine Fortune Ascension and Starburst Supernova, tied to Evolution’s omni-channel initiative that introduces NetEnt’s major slot titles into physical casinos.
The year 2026 represents milestone anniversaries for the company and one of its studios, marking 20 years since Evolution’s founding and 30 years of NetEnt’s contribution to online slots development.
Leadership Perspective
Todd Haushalter, Evolution’s Chief Product Officer, reflected on the company’s growth since its early days in 2006, when it began streaming live roulette to a limited number of desktop players. He noted the expansion of its player base to tens of millions worldwide and the breadth of its operations across multiple broadcast studios and RNG brands.
Haushalter stated, “Evolution has come a long way. In 2006, we started out dealing Roulette in front of a single camera to just a few online players on desktop computers in Europe. Today, tens of millions of players worldwide play our games and game shows, streamed in HD from our multiple state-of-the-art broadcasting studios around the globe. We also now offer RNG games from eight dedicated brands. We have changed the face of gaming for ever, and now, with unlimited access to Hasbro’s world-famous brands, we look forward to evolving the space even further!”
He added, “We really do live the company name at Evolution. In our first 20 years, we invented live casino, created some of the most popular live casino games in the world, and conceived and delivered the idea of game shows as live, online gambling entertainment. For years slots got all the new innovations, but we have changed that. Crazy Time, Lightning Roulette, and many more titles from our wide-ranging live portfolio, are incredibly innovative games, but I still think our best work is to come. I firmly believe that visitors to our stand at International Casinos Exhibition Barcelona will see exactly what I mean!”
About ICE Barcelona 2026
ICE Barcelona 2026 is organised as a key annual gathering for the worldwide gaming ecosystem. The event combines exhibitions from hundreds of global companies, thought leadership sessions, regulatory briefings, and networking opportunities across multiple days. It attracts tens of thousands of participants and serves as a benchmark for innovation, connection, and industry insight in the gaming sector.
Source:
Evolution Showcases First Hasbro Titles and Expansive 2026 Roadmap at International Casinos Exhibition Barcelona, evolution.com, January 19, 2026
