Google’s virtual try-on shopping tool expands to more countries, now lets you try on shoes

Google announced on Wednesday that its AI feature that lets users virtually try on clothes is expanding to Australia, Canada, and Japan. The tech giant also announced the feature now lets users virtually try on shoes.

The feature works by asking users to upload a photo to see how real clothes might look on them. Now, users can visualize how different pairs of shoes would look on them.

To virtually try on a pair of shoes, users need to tap on any product listing on Google, select the “Try It On” button, then add a full-length photo of themselves. After a few seconds, they will see the shoes from the listing on a digital version of themselves. Users have the option to save or share the image with others.

The launch comes two months after Google introduced the ability for users to virtually try on clothes using AI. While Google had already offered virtual try-on technology before, the earlier features focused on showing items on a diverse range of models’ bodies. With the new AI feature, the company started allowing users to try clothes on a virtual version of their own body.

Google has been investing in the virtual try-on space in other ways as well. In June, the tech giant launched an experimental app called Doppl that uses AI to visualize how different outfits might look on you.

While both the virtual try-on feature, which now includes shoes, and Doppl are powered by the same generative AI technology, Doppl is designed to let shoppers dive even deeper into virtual try-on, helping them curate their personal style. Plus, Doppl can create AI-generated videos so users can get a better sense of how the outfit would look on them in real life.

Google isn’t the only company to launch virtual try-on technology, as both Amazon and Walmart have introduced similar features.