GTA 6’s $10 Rise Could Net Rockstar an Extra $450M in First-Year Revenue, Report Says

A fintech company reports that, based on Bank of America’s predictions for Grand Theft Auto 6’s first-year sales, the price increase from $69.99 to $79.99 will generate at least $450 million in additional revenue for Rockstar Games and Take-Two Interactive. Grand Theft Auto 6’s revenue has been a hot topic since its release announcement, and several experts estimate the game has already surpassed $1 billion in pre-order revenue.

Mateusz Czyzkowski, a financial markets analyst at XTB, believes Rockstar Games’ seemingly modest $10 price increase for GTA 6’s standard edition could become a major source of additional revenue. They based this estimate on Bank of America’s earlier projections, which predicted GTA 6 would sell at least 45 million copies in its first year.

GTA 6’s Additional Revenue Could Far Exceed $450M

XTB’s analyst said, “Based on Bank of America’s estimate of 45 million copies sold in the first year, the difference between prices of $70 and $80 represents approximately $450 million in additional gross revenue.” The math is straightforward. However, with GTA 6 reportedly generating $1 billion in its first hour of pre-orders, the potential for additional revenue appears to be much higher than the projected $450 million. According to the same XTB report, Bank of America has already raised its bookings forecast for Take-Two Interactive, expecting the company to generate significantly more revenue once the game launches.

Source: XTB