Hotels.com is relaunching its brand and unveiling a new mascot in a bid to get its name “back out there.”
Hotels.com is relaunching its brand with a new campaign and mascot in a bid to get its name “back out there” after a tumultuous post-Covid period.
Senior vice-president, general manager and global brand lead, Hari Nair, says it “made sense” to relaunch the brand after experiencing a dip in bookings during the pandemic. Long term the goal of the new campaign, which will run in the UK on TV, OOH, digital, audio and social media over the summer, is to boost unaided brand awareness.
He explains parent company Expedia Group is focused on creating an organisation that supports each brand in the portfolio, with a new brand team in place for the relaunch.
“It’s a great opportunity for us to come with a fresh, new perspective to figure out where we would like to take Hotels.com,” says Nair.
