Intuit has signed a multi-year contract worth more than $100 million with OpenAI, enabling its tax and financial apps to operate within ChatGPT and expanding the company’s use of OpenAI’s models across its products.
Intuit said its tools, such as TurboTax, Credit Karma, QuickBooks, and Mailchimp, will be accessible through ChatGPT, allowing users to ask questions and complete tasks such as estimating tax refunds, reviewing credit options, or managing business finances.
With users’ permission, Intuit’s apps will be able to access their financial data to generate responses and complete tasks, like sending marketing messages or issuing invoice reminders. Customers will also be able to use the tools within ChatGPT to review credit cards, personal loans, and mortgages.
The agreement reflects a broader trend of technology and financial firms adopting large language models in consumer and business software. OpenAI in October introduced a way to let developers build apps accessible through ChatGPT. Early participants in the program included Booking.com, Expedia, Spotify, and several other consumer and productivity platforms.
But Intuit’s integration differs from existing ChatGPT apps, as it will be used for tasks that can directly influence financial decisions. Such uses have raised concerns about the reliability of AI systems, which can produce incorrect or misleading outputs.
Intuit employs multiple validation methods and utilizes large domain-specific datasets to minimize the risk of errors or “hallucinated” responses, Bruce Chan, a spokesperson for Intuit, told TechCrunch.
“When our AI provides an answer or gives guidance to a customer, it’s drawing on the deep expertise that Intuit has developed over many years, plus the data that gives us a 360-degree view of the customer,” Chan said. “This helps make sure the answer given is relevant and grounded in the customer’s own data, and reflects Intuit’s years of domain expertise.”
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Chan said Intuit continues to stand behind the accuracy guarantees offered through its products, including TurboTax, but did not clarify when asked if the company or the customer would be on the hook for errors that result from AI-generated recommendations or insights.
Intuit has been expanding its use of AI in recent years with an eye toward taking advantage of its massive data infrastructure. In 2023, the company introduced Intuit Assist, an AI assistant that works across its products.
The partnership also involves Intuit expanding its use of OpenAI’s models across its business. The company already uses AI models from OpenAI alongside other commercial and open source large language models. Intuit said the partnership will give it access to new audiences through ChatGPT, adding another distribution channel for its small-business and consumer finance tools.
“This partnership will deepen Intuit’s use of OpenAI’s frontier models, which will help power select AI agents across Intuit’s platform,” Chan said.
The deal also covers Intuit’s continued use of ChatGPT Enterprise, which the company said is deployed internally to support employee workflows.
