If you’ve been waiting to try No Rest for the Wicked, you may want to move fast – it’s on sale now at a serious discount, and likely won’t be this cheap again for a long time.
Thomas Mahler, CEO of Moon Studios, the developer behind No Rest for the Wicked and the award-winning Ori series, announced on X that the current 40% discount will be the only time the studio is offering this steep of a price cut. Mahler went on to say that once the game exits Early Access, the price will jump to $60.
“With 1.0, we will not sell Wicked at its current Early Access price of 40$ anymore and will instead charge full-price for it,” he wrote.
At the time of writing, No Rest for the Wicked is ranked as the third top-seller on Steam. The game is coming off of a free weekend, and is looking to capitalize on the positive buzz.
While it isn’t yet set in stone, Mahler did say it’s looking like the final price tag for the game once it releases its 1.0 build will be $60. The game just released its latest content update – No Rest for the Wicked Together, which focuses on co-op gameplay with up to four players.
1.0 is expected to come sometime this year, but there’s no official date yet.
Mahler’s comments have had mixed reception, with some claiming the price is too high for a project of this scope. However, recent reviews currently sit at Very Positive for the title on Steam.
Moon Studios were able to buy the full publishing rights for No Rest for the Wicked last year, which means they alone should be able to dictate the price for their product. Choosing the pricing for games – particularly for self-publishing indie studios – can be a tough line to walk.
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The developers need to balance development costs, team size, platform distribution, ongoing support and content, while not having the barrier to entry too high for player budgets.
It varies from how a AAA studio decides the price for its games. More often than not, larger studios have publishers that handle the pricing for them. Once the developer sets expectations around development costs and marketing, pricing is, for the most part, out of their hands.
While $60 for No Rest for the Wicked’s 1.0 release is likely higher than players expected, Moon Studios could very well have the content and gameplay to back it up.
