OpenAI is still working on that ‘super app’

OpenAI plans to roll out a revamped version of ChatGPT in the coming weeks — one that will serve as a “super app” with coding tools and AI agents, according to the Financial Times.

The company’s goal is reportedly to become more competitive with Anthropic, particularly among business customers, and to get closer to profitability before an IPO. That means turning ChatGPT into a gateway leading free users to products they might actually pay for, such as coding product Codex. In fact, the FT quotes one senior OpenAI employee as declaring, “Chat is dead.”

Thibault Sottiaux, who leads OpenAI’s core product and platform, said the company is working towards a product “where you have your own personal agent that is capable of helping you … across everything in your life, be it personally or at work.”

If this sounds familiar, it’s because there have been reports about OpenAI’s super app ambitions since last year.

In March, The Wall Street Journal reported that these plans represent a major strategy shift for the company after launching a variety of standalone products in 2025; OpenAI executives now say they’re abandoning “side quests” like video generator Sora.