Paf, a Nordic-facing gaming company, has introduced a new reduction in its mandatory annual player loss limit, lowering it to €15,000. This follows the company’s ongoing efforts to implement sustainable gaming practices and reduce potential harm caused by high-intensity gambling. The decision is part of Paf’s strategy to further enhance responsible gaming and create a healthier gambling environment.
Commitment to Lowering Loss Limits Over Time
Since the introduction of its first loss limit of €30,000 in 2018, Paf has progressively lowered the threshold. This latest adjustment reduces the cap by €1,000 from the previous €16,000 limit, which applied to older players. The new €15,000 limit is now applicable across all gaming categories and platforms operated by Paf.
CEO Christer Fahlstedt emphasized the significance of this reduction, stating, “We are extremely proud that, through concrete measures and long-term investments in responsible gaming, we have now managed to halve the first loss limit that was introduced in 2018. It clearly shows that we are serious about our ambition to be a sustainable entertainment company.”
Aiming for a €8,000 Limit in the Long Term
Paf’s commitment to responsible gaming does not stop at the current €15,000 limit. The company has publicly shared itslong-term goal of further reducing the annual loss limit to €8,000. This reduction will be implemented gradually in the coming years as part of Paf’s overarching strategy to promote sustainable gaming behaviors.
“We have been clear about our ambition to take a strong stance on responsibility as a gaming company and to drive development towards a better gaming market,” said Fahlstedt. He also acknowledged the challenges of reducing revenue from high-intensity players, highlighting that it must be done carefully to balance the company’s sustainability with its competitive position in the market.
Eliminating High-Intensity Player Segments
In line with this policy, Paf is also targeting the elimination of revenue from “high-intensity” customers—those who lose between €15,000 and €30,000 annually on the platform. For the 2024 fiscal year, Paf reported €18.3 million in revenue from this segment. This change follows a similar move in 2021, when Paf phased out its revenue from customers who were losing over €30,000 annually.
This move reflects Paf’s growing focus on removing unsustainable sources of revenue, further demonstrating its commitment to corporate responsibility. As Daniela Johansson, Deputy CEO & Chief Responsibility Officer at Paf, explained, “Completely removing the segment going forward is a deliberate and important decision. It is a concrete way of showing that we do not want revenue that is not sustainable over time, especially when our purpose is to contribute to long-term societal benefit.”
Emphasizing Self-Regulation and National Cooperation
Alongside the mandatory limits, Paf offers customers the ability to set their own individual loss limits, allowing for greater control over gambling behavior. The company believes that these mandatory limits are an essential safeguard, preventing players from experiencing harmful gambling patterns.
While Paf has been a leader in implementing such measures, Fahlstedt pointed out the necessity of common national deposit limits. He argued, “Gaming limits have a real and measurable effect on gaming behavior, and they stop a customer before things become seriously problematic. At the same time, we cannot ignore the fact that customers can relatively easily continue playing with another operator. That is why common national deposit limits are needed, and why gaming with unlicensed operators must be stopped.”
Paf’s efforts to reduce player losses are not only a business strategy but a broader initiative aimed at promoting a safer, more responsible gambling environment. This aligns with the company’s mission to create entertainment that is both enjoyable and sustainable for its players.
Source:
Paf has halved its loss limit since 2018, aboutpaf.com, February 9, 2026.
