Playtech advanced its international strategy through several new initiatives across the United States, South Africa, and Europe. Recent developments include the debut of dedicated live casino environments for bet365 in Pennsylvania and New Jersey, the integration of more than 100 games into LottoStar’s platform in South Africa, and the release of a custom slot title created for Novibet. Together, these moves reflect ongoing collaboration with major operators in key regions.
Live Studios Go Live for bet365 in the U.S.
Playtech and bet365 launched exclusive live casino studios in both Pennsylvania and New Jersey, giving players in each state access to ten dedicated tables. The rollout represents a new stage in their partnership as the companies expand their footprint in regulated U.S. jurisdictions.
Marat Koss highlighted the significance of the joint effort, stating: “We are thrilled to continue to support bet365’s strategic growth objectives by creating new and engaging content for their customers. The exciting gameplay on offer via both studios will undoubtedly resonate with bet365’s US players. Our partnership has produced significant achievements across multiple markets, including in the US, which remains a focal point in Playtech’s wider growth plans.”
Thomas Griffiths underscored bet365’s priorities with the new U.S. operations, noting: “We are thrilled to build on our valued partnership with Playtech and deliver more unique and engaging gaming experiences to our customers in Pennsylvania and New Jersey. This development supports bet365 in its efforts to strengthen its presence in the US and we look forward to achieving new milestones together.”
New Collaboration With LottoStar in South Africa
In another regional expansion, Playtech reached a new agreement with LottoStar (Pty) Ltd, one of South Africa’s notable online operators. More than 100 casino and live casino titles will be added to LottoStar’s platform under this arrangement, extending Playtech’s catalogue to a wider audience.
Simon Munsamy commented on the collaboration, stating: “We are excited to announce our new partnership with LottoStar, one of South Africa’s most recognisable and popular iGaming operators. We have seen how strongly Playtech’s games and promotional tools resonate with South African players and anticipate even more success this time around. It is a source of great pride to be working alongside LottoStar to ensure its players enjoy a safe, innovative, and engaging gaming experience.”
A representative from LottoStar described the rollout as a defining step, saying: “Introducing over 100 Playtech games marks a pivotal moment for LottoStar. We’re committed to offering our players world-class variety and quality. This partnership brings a new level of excitement to our players’ betting experience, while maintaining both brands’ shared desire to uphold the highest standards of player protection. These innovative games reflect our ambition to deliver the very best to our players.”
Bespoke Slot Development Continues With Novibet
Playtech also broadened its work with Novibet through the introduction of Three Witches, a custom-built casino slot that follows the earlier release of Blue Witch. The new title is part of a sequence of tailored games developed exclusively for the operator.
Panos Skoursis emphasized the importance of the partnership: “We are thrilled to strengthen our partnership with Novibet through the launch of Three Witches, the second bespoke title created exclusively for Novibet following the huge success of Three Wizards. This release showcases the strong collaboration, trust, and close working relationship between both teams. At Playtech, we pride ourselves on delivering innovative, tailored solutions that bring casino games to life in a safe and responsible way, and we look forward to the next chapter of our partnership with Novibet.”
Fotini Matthaiou noted Novibet’s expectations for the new game, stating: “We are delighted to collaborate with Playtech for a second bespoke title, and we anticipate it will prove to be among our most successful launches yet. As a leading operator with a presence across multiple continents, Novibet prides itself on its ability to deliver a best-in-class experience to our diverse audience. Expanding our portfolio with more of Playtech’s industry leading content will only strengthen our efforts to maintain the incredibly positive momentum we’ve achieved across Europe this year and we look forward to continuing to innovate together.”
Source:
Playtech LinkedIn, linkedin.com, January 2026
