Pragmatic Play, a leader in iGaming content, is gearing up for another significant presence at the upcoming SAGSE South America, a renowned gaming industry event in Buenos Aires. Scheduled for March 18-19, 2026, at the Hilton Hotel, this marks the 34th edition of the event, which promises to bring together operators, regulators, and technology providers from across Latin America.
As one of the event’s key sponsors and exhibitors, Pragmatic Play will showcase its diverse portfolio at Stand 166, providing attendees with a chance to explore its full range of gaming solutions. In addition to its established offerings, the company is excited to highlight its rapidly growing sportsbook product, which has gained significant traction in the iGaming space.
“With our Sports vertical gaining strong traction, SAGSE South America is an important opportunity to demonstrate the flexibility and performance of our sportsbook solution. Following the momentum built at ICE, we’re focused on sustaining that progress throughout the year by supporting operators in Latin America with a scalable, feature-rich product designed to meet the evolving demands of the market,” said Gareth Crook, SVP of Sports at Pragmatic Play.
Pragmatic Play’s participation in SAGSE South America is part of its broader strategy to maintain strong engagement with the Latin American market. The company continues to invest in regional events to build visibility and foster local connections. Victor Arias, VP of LATAM at ARRISE, emphasized, “SAGSE South America continues to strengthen its position in the LatAm events landscape, aligning with the region’s growing regulatory focus. This event provides an excellent platform to engage with partners and showcase Pragmatic Play’s expanding multi-product portfolio, and commitment to delivering tailored, high-quality content that resonates with local audiences.”
Pragmatic Play’s Drops & Wins Season 7: A New Milestone in Industry Engagement
In addition to its active participation in regional events, Pragmatic Play has just launched the seventh season of its Drops & Wins campaign, a player engagement initiative that has already awarded over €100 million since its inception in 2020.
The latest season, which began on March 4, 2026, offers an impressive €25 million prize pool and will run throughout the year, concluding on March 3, 2027.
The Drops & Wins campaign has become one of the industry’s most successful provider-funded initiatives. It features over 60 slots each month from Pragmatic Play’s award-winning portfolio, including fan favorites like Sweet Rush Bonanza and Fortune of Olympus, with more exciting releases such as Jelly Express expected to join the rotation. The promotion’s centerpiece is the Weekly Wheel Drops, where players can earn random wheel pieces and have the chance to win up to 100,000 times their bet, or €100,000.
In addition, Daily Tournaments are also part of the action, allowing players to compete for prizes of up to €3,000 by climbing leaderboards and accumulating win multipliers. With 5 million prizes up for grabs in this seventh season, Pragmatic Play aims to further enhance player engagement and provide operators with the tools they need to drive commercial success.
Sharon McHugh, Director of Public Relations at Pragmatic Play, commented, “Drops & Wins sets the industry benchmark for provider-funded prize pools, delivering unrivalled scale and engagement without any additional cost or setup for operators. Building on the €100,000,000 awarded to date, the latest season of Drops & Wins gives players even more ways to win in their favourite Pragmatic Play slots.”
Expanding Horizons for Pragmatic Play in Latin America and Beyond
Pragmatic Play’s participation in major industry events like SAGSE South America and its continued investment in regional promotional campaigns underscore the company’s commitment to expanding its footprint in Latin America. As the iGaming industry continues to grow across the region, Pragmatic Play remains focused on supporting operators with innovative, scalable solutions that cater to local player preferences. The company’s strategic engagement at SAGSE South America and through initiatives like Drops & Wins positions it as a key player in shaping the future of the Latin American market.
Source:
Pragmatic Play Set for SAGSE South America, pragmaticplay.com, March 10, 2026
