With affiliate tracking facing an increasing number of challenges, Awin CEO Adam Ross shares a new approach that aims to address these issues.
PI Live Europe is one of the biggest affiliate marketing events in the industry calendar. So, it was good timing for Awin to unveil its brand new approach to tracking, the Conversion Protection Initiative.
Designed to encourage wide adoption of the very best tracking methods from Awin’s customer base, the CPI was warmly received by the industry. In his keynote session Adam explains more about the reasons for taking this approach, the mechanics of how it will work and the timelines that Awin’s customers need to be aware of.
Adam is then joined by a panel of peers to discuss the CPI’s merit and why it’s through efforts like this that the affiliate marketing model can continue to thrive.
Joining Adam on stage were:
Andreas Andreou, Chief Revenue Officer at the fintech publisher Zilch
Rachel Said, Head of Affiliate at the agency Genie Goals
Susan Armstrong-Payne, Affiliate Marketing Manager at the health & beauty retailer Boots
Find out more about Awin’s Conversion Protection Initiative and what it means for Awin’s customers.
Got a question you’d like to ask Adam about the CPI? Submit it here and he’ll be filming a session answering your questions about the new initiative in the next few weeks. Share your questions by Friday November 29th.
