Now in its third year, Awin’s 2024 Power 100 takes another step forward in showcasing our platform’s most interesting and innovative partners around the globe.
Two years ago saw the inaugural release of the Power 100 – a handpicked list of 100 of the most unique partners selected by Awin’s publisher experts across the globe.
The follow-up version in 2023 expanded on our inaugural edition to feature success stories from a number of those partners, highlighting how those affiliates were supporting a wide range of goals for Awin advertisers.
And today, we’re excited to reveal the next generation of partners picked out by Awin’s own experts for the newest Power 100.
Once again, the choice is enormously varied and completely different from those featured in the past. With more than one million partners to choose from across the Awin platform, condensing this down to just 100 was no simple task. Yet, the exercise was undoubtedly also an educational one. What better way to really grasp how diverse the affiliate channel is than by attempting to sum up its variety with just 100 partners?
So, in 2024, we welcome everyone from a mobility app that incentivises users to choose more sustainable travel options, to a cashback partner that champions Black-owned businesses. There are technology partners that bring live shopping streams to retailer websites, and AR-powered try on solutions for footwear and headwear products.
You’ll find affiliates successfully tapping into people’s passions and hobbies is a recurrent theme – from gamers and football fans, to students, sneakerheads and vegans. Niche communities remain a thriving online phenomenon, and the Power 100 is representative of that.
The developing creator economy continues to grow its influence across our industry, too. A mix of popular individual influencers appear alongside a variety of sophisticated creator platforms that are making it ever easier to integrate the value of influencer marketing into any affiliate programme.
And brand partnerships also appear prominently in this year’s list, both individual brands that have effectively embraced the tactic, as well as technology solutions that make it simple to adopt.
Is there a common theme to our choice? Not really. But perhaps that’s the point. Affiliate remains a kaleidoscopic channel where you can find all manner of unique marketing magic.
If that all sounds confusing, then our new format makes browsing our selection a less daunting task. Featuring a variety of filters that allow you to search the list by a partner’s promotional type, what primary marketing goal they support, where they primarily sit in the customer journey, and more, the new Power 100 is incredibly simple to explore.
So, dive in and discover your next great partnership now with Awin’s 2024 Power 100.
