In a marriage for the ages — and certainly for the tabloids — Taylor Swift and Travis Kelce tied the knot at Madison Square Garden Friday evening.
“JUST&T MARRIED!” multiple jumbo electronic billboards ringing Madison Square Garden blared in black letters on bright pink backgrounds around 7:30 p.m.
It had finally happened. And it wasn’t a typo, either — the “T&T” apparently stood for Taylor and Travis. After months of swirling rumors, speculation and drama about when and where they would take their vows, the uber popular power couple finally got hitched.
Actor Adam Sandler officiated at the wedding. Kelce appeared in the “Happy Gilmore” sequel with Sandler. Swift’s brother Austin Swift served as her man of honor and Travis’ brother Jason Kelce was his best man, according to Variety.
Only about an hour before the pink billboards blared the news, the famed “Cruel Summer” singer’s trademark silver Chevrolet Suburban had been spotted arriving at the Midtown arena.
Three young friends who had traveled from Little Rock, Ark., for the hotly awaited event burst out in screams when they saw one of the billboards on Eighth Ave. flash the message. The trio of women had been circling MSG all day long in the sweltering heat in hopes of catching a sight of their beloved pop star.
“I’m a diehard fan,” said Celeste Satchell, 20, recently a consultant. “I’ve been here all day long, and I’m going to be here till 2 a.m. It’s starting to rain and I don’t care. Taylor is married. This is history. We came to New York just for this.”
“This is our royal wedding,” chimed in her friend Carsyn Harris, also 20, a swimming instructor. “I had to come. We’ve been doing laps around Madison Square Garden all day long. We saw her SUV arrive. Oh my, God! It was really her. It was all worth it.”
“Her old music was sad and about heartbreak,” their pal Annie Julisa, 21, a veterinary nurse, offered. “That music helped me heal. I’m so happy for her — Taylor Swift is just married.”
Shortly after 7 p.m., the Empire State Building announced it would be lighting its spire a “light blue sparkle color” to fete Swift’s wedding.
Earlier in the afternoon, a bevy of stars from myriad media and generations were seen en route to or outside of The World’s Most Famous Arena, where the lovers, 36, would be tying the knot in front of up to 1,200 guests. However, it was also thought they might just be rejoicing in honor of a rumored recent small, private wedding.
Among the most notable seen dolled up and going to the Garden earlier in the day were Swift’s longtime friends, like the HAIM sisters, Lena Dunham, Mariska Hargitay and husband Peter Hermann, as well as Gigi Hadid and beau Bradley Cooper, People reports. Zoë Kravitz, newly engaged to Swift’s ex Harry Styles, was also photographed, as were Karlie Kloss and husband Josh Kushner.

TheStewartofNY/GC Images
Bradley Cooper is spotted in a tuxedo in the West Village on Friday. (Photo by TheStewartofNY/GC Images)
Jason Sudeikis, Ethan Hawke and the latter’s wife Ryan, as well as Hugh Grant and wife Anna Aberstein, were also among the famous faces going to the event. Abigail Anderson, known to Swifties as the pop star’s longtime best friend, was seen Thursday ahead of a reported rehearsal “celebration,” as well as Friday.

Roy Rochlin/Getty Images
Ethan Hawke arrives at Madison Square Garden for Taylor Swift’s wedding on July 3, 2026. (Photo by Roy Rochlin/Getty Images)
In addition to Stevie Nicks and Paul McCartney both reportedly performing with the Grammy-winning bride, there were a slew of musicians seen Friday — or posting about their prep for the festivities — including Jack Antonoff, with whom Swift has often collaborated since her hit 2014 album, “1989,” The Chicks, Ellie Goulding, Sombr, The Chainsmokers’ Alex Pall and Drew Taggart.
Other hitmakers included Benson Boone, Camilla Cabello, Swift’s longtime friend and occasional collaborator Ed Sheeran and his wife Cherry Seaborn, along with Rascal Flatts’ Joe Don Rooney and his wife Jenny Hecht.

Kerry Burke / New York Daily News
Emma Bunton, aka Baby Spice, and husband Jade Jones arrive at Taylor Swift’s wedding at Madison Square Garden on Friday. (Kerry Burke / New York Daily News)
Around 5 p.m. Friday, Emma Bunton aka Baby Spice, who Swift has called a childhood idol of hers, was seen arriving in a black car while sporting big dark sunglasses. Some in the crowd mistakenly shouted, “It’s Kate Moss!” as the former Spice Girl ignored them.
Authors Jenny Han — whose “The Summer I Turned Pretty” was adapted for a hit Amazon show that uses Swift’s music — and Glennon Doyle were also photographed, the latter holding hands with wife Abby Wambach, formerly of the U.S. Women’s National Soccer Team.

Roy Rochlin/Getty Images
Jason Sudeikis arrives at Madison Square Garden on Friday. (Photo by Roy Rochlin/Getty Images)
Those from Kelce’s world who were spotted include Chiefs coach Andy Reid and sportscasters Erin Andrews, Joe Buck and Charissa Thompson, as well as — perhaps more intriguingly — New England Patriots coach Mike Vrabel and his wife Jennifer.
Vrabel has made headlines in recent months over the nature of his relationship with The Athletic’s former NFL reporter Dianna Russini, after eyebrow-raising photographs surfaced of the pair together over many years.

Roy Rochlin/Getty Images
Hugh Grant and Anna Elisabet Eberstein arrive at Madison Square Garden on Friday. (Photo by Roy Rochlin/Getty Images)
Selena Gomez, Dunham, Antonoff, Adam Sandler, Cooper and Anderson were all among those seen Thursday ahead of what was said to be a rehearsal dinner.
Regardless of the cause for celebration, an estimated 200 New York Police officers have been assigned to the arena, the perimeter of which is closed down through Saturday afternoon.
