Did you miss Awin’s first ever Global ThinkTank in Portugal? No problem. We’re bringing the action to you with our ThinkTank Rewind podcast mini-series.
Attracting partners from all around the world, Global ThinkTank was truly a one-of-a-kind event. Over three impactful days, the industry’s biggest and brightest gathered to cultivate new relationships, strengthen existing ones, and explore the trends, strategies, and tools shaping the future of affiliate marketing.
Now, we’re taking you all the way back to Vilamoura with exclusive interviews, daily highlights, and deep dives into what’s next for the industry.
Through three special episodes of Awin-Win Marketing Podcast, you can relive the event or catch up on what you missed.
Episode 1: AI & the future of everything (featuring Scott Galloway and Lily Ray)
Awin’s Sam and Rob host an exclusive interview with Scott ‘Prof G’ Galloway, and SEO expert Lily Ray to explore the transformative impact of AI on the affiliate ecosystem.
Speaking straight after his keynote, Galloway talks about the competitive advantages of AI and how it’s reshaping corporate strategy, while stressing the importance of human authenticity in an increasingly AI-generated world. o
You can also hear from SEO expert and DJ extraordinaire Lily Ray on how AI is changing the rules of search, impacting everything from algorithm behavior to the way content optimization. She details how large language models (e.g. Chat GPT, Co-Pilot) are changing the way users search and interact, demanding a shift toward a more audience-first approach.
Episode 2: The psychology of marketing (featuring Dr. Karen Nelson-Field and Rory Sutherland)
In episode 2, Sam and Rob dive into how customer attention, emotion, and behavior can power smarter strategies with attention expert, Dr. Karen Nelson-Field, and behavioral economist, Rory Sutherland.
Dr. Nelson-Field emphasizes attention as marketing’s key currency, highlighting the importance of creative and emotional resonance, not just reach, to anchor campaigns in a consumer’s mind.
Also in the episode, Rory Sutherland outlines how psychology is the real driver of consumer decisions, with emotional appeal often outweighing rational messaging. Expanding on his ThinkTank keynote, he introduces a compelling bee analogy where 20% explore and 80% exploit. He later encourages creativity as a psychologically driven strategy.
Episode 3: Awin at 25 – reflecting forward (featuring Adam Ross, Awin CEO, and David Lloyd, Awin CCO)
In the final episode of the mini-series, Sam sits down with Awin’s Adam Ross and David Lloyd to reflect on 25 years of Awin, charting our growth from an early tracking system to a full-service global platform.
“We have a constant desire to improve, and we have always tried to improve the platform,” says Adam, as he discusses the user-driven upgrades coming to the Awin experience.
Looking ahead, both Adam and David lean into the future, not just for Awin, but for the affiliate industry as a whole with their predictions and observations on where it’s heading. Within this, David encourages the industry to speak not only to the current C-suite, but the future C-suite, as we welcome a period of great transformation and evolution.
Blending retrospective insight with a future-forward outlook, this episode offers valuable perspective for both advertisers and publishers navigating what’s next.
Don’t stop there
For even more real-world examples of affiliate success stories and the people behind them, be sure to check out Awin-Win Marketing Podcast.
